A Look Back at The Affiliate World Europe in Berlin
What an incredible conference in Berlin last week! If you attended the AWE, the odds are you enjoyed it as much as we did. It truly was a unique opportunity to expand our digital marketing knowledge and network among the top affiliate marketing leaders in an interactive and fun environment.
What went down?
More than 2500 marketers and 150+ exhibitors from around the world traveled to Berlin to attend the highly anticipated event on affiliate marketing. Presumably, the main reason was to learn from some of the world’s most successful affiliate marketers that gathered at the stages of The Berlin Congress Center to share their powerful insights on topics including Facebook strategies, effective copywriting, conversion optimization, trending topics, and potential cash cow verticals (lucid dreaming, anyone?). There were two stages holding the speaking sessions; the elaborate main stage featured influencers such as Neil Patel of CrazyEgg & KISSmetrics, Drew Eric Whitman of CA$HVERTISING, Charles Ngo of AFFcelerator, combined with educational panels e.g. The Current State of E-commerce as an Affiliate with Shopify’s Bonnie D’Amico, Amanda Jo of The Organic Bunny, to mention just a few. The smaller, breakout stage, offered several product presentations where solution providers talked tracking and redirects (Voluum), mobile targeting (Wister), or Apps and Advertising (AppDrive).
Random takeaways from sessions I had a chance to sneak into:
- Headline rules – numbers and negative words increase CTR, aim for six words and keep them under 65 characters, match your headline with the content, include power words and adjectives, personalize by e.g. incorporating the city
- Copy rules – evoke curiosity, write in a conversational tone, don’t be too salesy, uUse bold, simple, direct claims that require ZERO interpretation
- Get inside your prospects head! Study benefits of consumer psychology
- Build a startup to build your net worth
How about the exhibit floors?
Same as the conference rooms, they were jam-packed most of the time, especially in the garden patio area (which actually felt like a Meet Market). Sponsors and exhibitors with larger booths, including clickBakers, were concentrated in the central hallway, which provided plenty of space for hundreds of attendees to partake in conversations and meetings without feeling too crowded. When it comes to booth design and branding concept, the mobile performance network Bitter Strawberry was the bomb; so huge congrats, Strawberries!
Networking and parties?
A definite must. The event offered many casual networking opportunities with happy hour drink soirees, dinners, and parties. We could not have missed the Sunday gathering by Traffic Partner as well as the Roboteka after-party the final day. As expected, it was super fun.
Hope to reunite in Bangkok!
Last but not least, kudos to the organizers for putting together a flawless and impressive conference. From venue selection to marketing and branding, in my modest opinion, AWE surpasses The Affiliate Summit; it feels more modern, dynamic and attractive. Nonetheless, let’s see, perhaps the upcoming Affiliate Summit East in New York City will exceed the expectations?