Myths VS Facts: What You Didn’t Know About Affiliate Marketing
1. Google Analytics is the same as a tracker
When you work with online marketing, it’s crucial to analyze and evaluate not only your incoming traffic but also to understand your customers’ online behavior. As an affiliate marketer, you should use both – Google analytics and a tracking software. It will help you gain all the necessary information for the success of your marketing campaigns.
But don’t get confused, GA is not the same as a tracker. They are two different tools that provide different data. GA helps you to understand information, such as the number of visitors on your website, the number of page views, time users spend on each page, certain demographic data, traffic sources, and some other useful data. In general, GA gives you an overview about the users’ behavior while on your page. GA is a perfect tool for you if you own a website or run a blog.
On the other hand, tracker provides you more in-depth information. It enables you to identify, filter and segment the traffic and optimize the campaigns for the best results. Most of the trackers provide real-time reports, unlike GA which is usually few hours behind. Tracking software can also help you with financial metrics, which is fundamental if your work with paid traffic. You can filter your traffic and redirect it to different offers, based on geo, connection, carrier or a device.
There are plenty of trackers on the markets. If you choose one of them and combine it with Google Analytics, you’ll have the best tools to manage your traffic in the most profitable way.
And yes, clickBakers is one of such trackers, and our platform can help you manage your traffic effortlessly and easily.
2. It’s important to focus on mobile traffic
You can reach higher conversions by adapting your campaigns to mobile devices and optimizing them for customers “on-the-go.”
First time in history, mobile traffic is overtaking desktop. Reading emails, visiting websites, even shopping for products/services is happening on the mobile devices. Publishers and affiliates are now using advanced traffic segmentation and post-click optimization to adapt their ads and campaigns to the desktop and mobile environment. Performance marketing campaigns are now specifically targeted towards mobile devices, and this trend is likely to grow in the future.
Therefore it’s important to focus at least some of your online campaigns on mobile traffic. To succeed in this part of the market, you need to track and filter it properly. Advanced post-click optimization and traffic segmentation are crucial if you want to win the mobile game. And if you work with campaigns and offers that involve carrier billing, you need to pay attention to accurate carrier targeting.
3. Geo-targeting is not necessary for online campaigns
Focusing on location-based marketing and tracking your customers via geo-targeting has never been as important as it is now. With accurate localization of your target audience, you can adapt your campaigns on an even deeper level. It works perfectly with mobile marketing. This approach allows you to adjust your offers based on where your target consumers are located geographically. Geo-targeted campaigns bring higher conversion rates and can maximize your profits. You can read more about geo-targeting here.
4. Carrier billing is on the rise
The rapid evolution of mobile devices and effective use of technology is bringing plenty of new opportunities for online businesses. Today, more than 50% of e-commerce traffic comes from mobile devices and these numbers are growing every year. Direct carrier billing is slowly becoming a popular method of payment, especially for its safety, speed, and ease-of-use. More and more businesses are starting to use this method – it’s safer than credit card payment and faster than SMS billing. Carrier billing is already successful in many geographical areas, and we will see a significant increase in its global adoption in the near future.
5. It’s expensive to start with affiliate marketing
It’s hard to start (and succeed!) in affiliate marketing if you don’t have the money to invest in the beginning. But it’s not as expensive as you may think. You do need to invest in several things: such as a tracker, place to make landing pages (eventually a domain) and if you want to start directly with paid traffic, you do need to buy it somewhere. But if you understand the principles of affiliate marketing and if you target and segment your traffic correctly, it won’t cost you a fortune. You can start small, invest a bit, test your offers, optimize your campaigns and adapt the traffic. Begin slowly, watch the campaigns grow and when you start reaching profit, you can re-invest in new campaigns. Here is a cool blog post written by our friend Matuloo about how to start with paid traffic.
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If you want to know more about our smart traffic management, stay tuned! You can watch video tutorials and also read more growth tips on our blog. Sign up today, try our mobile web tracker and optimize your campaigns – because with us you always get the basic package for free.