5 Ways How to Segment Your Traffic to Increase Online Conversions
Different visitors have different needs and in order to serve your (potential) customers better, you need to properly segment the online traffic. It will assure higher conversion rates for your business.
For example, you should treat new visitors differently than returning customers and show them different things in different parts of the day. Also, when you promote a special offer for a client in Germany, you should only show this offer to people in this particular country.
Segmenting your traffic will also help you analyze which channels bring you more conversions and which ones are weak and not performing well – it can also help you to adapt and improve them. And you can easily find new segments that might bring you even better traffic. So, knowing what your KPIs are is worth gold.
There are many things you can do to efficiently segment your incoming traffic in order to monetize it better and many ways how to do that. Here’s our top 5:
How to segment the incoming traffic on your website:
You can segment your online traffic by the source. Whether it’s coming from newsletters, specific online campaigns, from posts on the social media channels or via organic search… It’s important to know where is your best traffic coming from and also how to re-direct it in a most effective way.
Here’s an example of an efficient post-click segmentation: You’re running a special offer on your blog, offering 10% discount with a specific promo code. You segment the traffic, so only visitors coming from that blog channel will see the landing page with the 10% discount. All the other visitors will get to a usual landing page.
2. Geographical Area
This is a very popular and widely used method. Segmenting your visitors by their geographical location brings a lot of value and higher conversion rates on many of your online campaigns. The use of such segmentation is endless.
You can make a special promo only for users coming from a particular country. Or you can offer free shipping of your products which will appear only to visitors based in the target location. It can be helpful also for directing your potential customers to a landing page in their local language.
One way or the other, geo-targeting, location-based marketing and traffic segmentation based on a geographical area are important to keep in mind while optimizing your online campaigns.
You can read more about geo-targeting here.
3. New / Returning visitors
This method is not as popular as it should be, or at least not yet. If you adapt your landing pages differently for new and for returning visitors, you might just achieve higher conversion rates within the right target group.
In order to segment the traffic with this method, you can show the new visitors a pop-up window with a subscribe button, an offer to download your latest eBook or a link to watch your promo video. On the other hand, your returning visitors will see the latest blog posts, updates about the new features, special offers for loyal customers, etc. You can be really creative with this method and adapt your campaigns to the needs of your target audience.PROBLEM: unmonetized #webtraffic --> SOLUTION: efficient #segmentation Click To Tweet
4. Day / Night Parting
This is an interesting method. Do you think your visitors behave differently during the day and at night? Yes, they do and you should leverage on that. Segment your traffic and show your customers different information during the day when they are at work or running errands. And a slightly different in the evening/at night when they are at home, out with friends/family or just surfing the web and relaxing.
For example, during the day you can show them an article about newest features or product updates. In the evening, you direct them to a landing page with an interesting video or other visual.
This is an effective method especially for B2C businesses – you can reach your visitors differently during the day when they are at work and they prefer to read educational articles or look up things on specific channels. And you can catch their attention with another approach during their private time when they are looking for a fun, light content (for example during lunch breaks, evenings or weekends).
5. Desktop / Mobile
We live in a fast-paced environment and people look up stuff on their phone more and more. They want a user-friendly and readable design and an easy access to info/services on all their devices. You can’t show the same visuals and style of content on a desktop computer as on a tablet or a phone. That’s why you need to segment it this way and create different landing pages for visitors using their computers and for customers on their tablets/phones.
You can go deeper and differentiate the mobile traffic coming from Wi-Fi or a 3G/4G. There you can even use specific IP ranges and advanced functions. Find the right tools that focus on mobile traffic identification and have precise carrier billing and use this growing trend to monetize your traffic better.
With clickBakers, you will get an exclusive access to a database of 50+ IP ranges that will help you to use carrier billing and advanced post-click optimization and segmentation.
If you want to know how we deal with it, you can have a look at the clickBakers tutorial and learn more about our advanced traffic segmentation tool.
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